(DOWNLOAD) "Unmasking Hidden Commercials in Broadcasting: Origins of the Sponsorship Identification Regulations, 1927-1963." by Federal Communications Law Journal " Book PDF Kindle ePub Free
eBook details
- Title: Unmasking Hidden Commercials in Broadcasting: Origins of the Sponsorship Identification Regulations, 1927-1963.
- Author : Federal Communications Law Journal
- Release Date : January 01, 2004
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 390 KB
Description
I. INTRODUCTION Anyone watching American Idol on the Fox Network during the spring of 2003 would recognize it, and most television, as commercial programming supported by advertisements that periodically interrupted the show. But unbeknown to the audience and even the program's producers was the hidden commercial: the winning contestant had been paid by a clothing manufacturer to wear its jerseys on the air as he survived elimination from the talent contest week after week. (1) The contestant and his corporate sponsor were engaged in one of broadcasting's enduring practices--inserting covert promotions in programming. Similar incidents came to light during the quiz show and payola (2) scandals of 1959-60, which revived interest in a statutory provision enacted in 1927 requiring disclosure of commercial sponsors. In the wake of the scandals, Congress amended the statute, (3) and the Federal Communications Commission ("FCC") crafted regulations that still govern sponsorship identification today. (4)
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